Juhi

Sushma (RJ Juhi)
Co-Founder, Go Alive Media and Live FM 107.2

Sushma, affectionately known on-air as RJ Juhi, is the Co-Founder of Go Alive Media and Live FM 107.2. Go Alive Media is a diversified media company that owns and manages Live FM 107.2, 973 Show, News Majlis, Table Buddy, Bollywood Steps, and Bahrain This Week.

She is the visionary force and the heart behind Live FM 107.2, which she built as a platform for the Asian community in Bahrain to feel seen, heard, and truly at home. For Juhi, the station is more than radio — it is a cultural home where stories, languages, food, and passions are celebrated.

Her mission is simple yet powerful: to bring people together, inspire connection, and create moments that spark joy. Through her leadership and vision, Live FM has grown into a vibrant, inclusive community space where listeners don’t just tune in — they belong.

Co Founder